You're absolutely brilliant with clients.
Your knowledge is a chef’s kiss.
And the way you transform lives with your nutrition expertise is legendary.
But - just between us - why isn't your bank account getting the memo?
Listen, I've been exactly where you are. That moment of realisation that exceptional clinical knowledge doesn't automatically translate into a thriving business model. (And it never will without the right strategy.)
Before that, I was charging properly from day one - but I’d be lying if I said I wasn’t still quietly wondering “is this really going to work?”
I’d watch colleagues slashing their prices to get clients. I’d speak to fellow brilliant practitioners who were second-guessing every post, wondering if anyone was even paying attention.
I’d talk to people who were burnt out from one-off sessions, juggling content, DMs, and spreadsheets at 11pm, hoping the bookings would pick up next week.
And I felt it too - that low-key hum of “am I missing something?” when you know your work is life-changing but the business side still feels like you’re winging it.
Everyone thinks they’ll “figure it out eventually”. But eventually never comes.
Nodding along?
Grab a cuppa - or a spicy margarita if that’s more your vibe 🌶️🍸 - and read on, because I've got solutions.
Your 12-week business glow-up for solid foundations - £1495
Your full-on 12-month business transformation - £3000 (includes BSM + RESET READY + VIP treatment + Emma basically becoming your business BFF)
Both created specifically for ambitious nutrition practitioners seeking to match their business success with their clinical expertise.
🔥 You excel in clinical practice but recognise the need for sophisticated business strategy
🔥 You're ready to transition from undervaluing your services to commanding rates that reflect your expertise
🔥 You're committed to building an authentic business model aligned with your professional values
🔥 You're prepared to develop a signature programme that creates both client transformation and financial stability
🔥 You've recognised that hope-based marketing isn't a viable client acquisition strategy
🔥 You understand that strategic investment in your business infrastructure is essential for sustainable growth
❌ You believe additional clinical certifications alone will solve your business challenges
❌ You're still invested in the passive client acquisition myth
❌ You're seeking quick fixes without commitment to implementation
❌ You genuinely prefer the unpredictability of one-off sessions and resist structured business models
MEET YOUR NEW BUSINESS BESTIE: EMMA ROWLAND
Hello! I'm Emma - part Business Strategist, part Registered Nutritionist, and full-time cheerleader for nutrition practitioners who deserve way more success than they're currently getting.
When I became a Nutritional Therapist in 2021, I didn't do the whole "struggle for years" thing that seems almost like a rite of passage. Not because I'm some unicorn, but because I'd already spent 25 years learning how to build businesses that actually work.
Within just three months of qualifying as an NT, I'd already made back over half my course fees. Within a year, I had a waitlist of clients happily paying premium rates while other new practitioners were still offering free discovery calls.
Now I'm obsessed with helping other nutrition practitioners skip the "eating Pot Noodles while building a business" phase. Life's too short, and your expertise is too valuable!
Think of me as that friend who'll tell you when you have lipstick on your teeth before an important meeting. I’m real, I’m down to earth, and I am always going to meet you with the "here's what works, let's do it together" energy that you NEED.
Intellectual curiosity: I love continuously exploring new approaches and refining strategies based on results
Professional empowerment: Equipping you with both the tools and the confidence to implement sophisticated business strategies
Strategic evolution: Focussing on adaptable systems rather than rigid formulas
Sustainable success: Creating business models that support your life aspirations rather than consuming your existence
OPTION 1: THE BUSINESS SUCCESS METHOD (BSM)
Perfect if you're ready for the essential toolkit to build your business foundation:
12 LIVE interactive training sessions with comprehensive Q&A opportunities. Click here for modules
Strategic niche identification to end the generalist trap and establish clear market positioning
Signature programme development that transforms client acquisition from pursuit to attraction
Authentic marketing framework development aligned with your professional values and communication style
Dedicated support community for real-time troubleshooting and strategic refinement
Comprehensive resource portal with frameworks, templates, and implementation guides
Implementation-focused workbooks designed to translate concepts into actionable outcomes
An invitation to in an exclusive in-person summer strategy day in June (London)
The Complete Content Catalyst mini course (worth £97)
Email List Building Mini Course (worth £147)
And when you pay in full you get a focussed 45-minute strategic consultation with me (£275 value) addressing your specific business challenges
OPTION 2: AIM HIGHER (THE WORKS! BSM + PREMIUM MENTORSHIP)
For when you want the complete ecosystem of strategy, support, and implementation:
Complete BSM curriculum (the full £1,495 foundation package)
RESET READY aka the complete, ready-to-implement client acquisition system you can brand as your own (£995 value)
Strategic business dashboard with custom performance metrics and tracking for your specific business model (£500 value)
Monthly strategic mentoring with regular progress analysis, obstacle identification, and implementation refinement
Quarterly strategic planning sessions for systematic business evolution planning with expert guidance
Professional community access on Slack to connect with ambitious practitioners sharing your growth trajectory
AIM Momentum membership for ongoing implementation support and strategic resources (£600 value)
An invitation to in an exclusive in-person summer strategy day in June (London)
The Complete Content Catalyst mini course (worth £97)
Email List Building Mini Course (worth £147)
An audit of your social media profiles and personalised feedback to optimise them for attracting your ideal clients
And when you pay in full you get two focussed 45-minute strategic consultations with me (£550 value) addressing your specific business challenges
AIM HIGHER IS THE "TREAT YOURSELF" THAT ACTUALLY PAYS FOR ITSELF
BSM is exceptional - it provides all the foundational elements needed for business transformation. I've witnessed it revolutionise numerous practices.
However, my extensive experience working with hundreds of nutrition practitioners has revealed a critical insight: the practitioners who achieve exceptional results aren't merely those who possess business knowledge, they're the ones who have consistent access to strategic guidance when implementation challenges arise, recognition when they succeed, and problem-solving support when they encounter obstacles.
This is the transformative advantage of AIM Higher.
Consider the strategic difference:
✅ BSM provides a comprehensive business framework and methodology.
✅ AIM Higher delivers that same framework plus ongoing strategic implementation support, performance optimisation, and adaptive planning based on your evolving business reality.
I've observed too many talented practitioners invest in multiple business programmes only to find themselves in essentially the same position months later, having gained knowledge but lacking the implementation support needed for true transformation.
BSM is optimal if you excel at autonomous implementation and have experience translating business concepts into operational systems without external guidance.
AIM Higher is designed for those who value accelerated results through strategic guidance, accountability structures that ensure consistent implementation, and expert support in navigating the complex challenges that inevitably emerge during significant business evolution.
Clients who recognise and value your expertise, willingly investing at premium rates
A systematised client acquisition pipeline replacing sporadic bookings
Strategic business systems providing operational efficiency and market differentiation
Recognition within your field as a leading authority
Clear financial projections based on proven business architecture
HOW THESE BABIES WORK (NO COMPLICATED ASSEMBLY REQUIRED)
This 12-week transformation journey is delivered through engaging virtual sessions and practical implementation materials, limited to 12 participants to ensure personalised attention and strategic focus.
The BSM methodology follows three core phases:
IDENTITY & POSITIONING to establish your authentic business identity, values framework, and market positioning
CLIENT ACQUISITION STRATEGY to develop compelling offers aligned perfectly with your ideal client needs and aspirations
VISIBILITY & ENGAGEMENT to create systems for consistent visibility, authority building, and client conversion
This 12-month strategic partnership builds upon BSM and adds comprehensive implementation support:
FOUNDATION - the complete Business Success Method implementation
STRATEGIC PLANNING with custom business dashboard development and performance metrics
CONSISTENT PROGRESSION with monthly strategic reviews and implementation refinement
PROFESSIONAL NETWORK for integration into a community of ambitious practitioners
ADVANCED RESOURCES with access to premium tools, including the RESET READY client acquisition system
WHICH ONE IS FOR YOU?
BSM is your perfect match if:
You're establishing your initial business infrastructure and require foundational frameworks
You have demonstrated success in independent implementation of strategic concepts
You prefer a shorter commitment time frame with a more accessible investment level
You thrive in environments with limited external accountability
AIM Higher is calling your name if:
You value comprehensive, sustained strategic support throughout implementation
You recognise the efficiency of learning from established expertise rather than trial-and-error
You're committed to significant business evolution within the next 12 months
You understand the acceleration that comes from structured accountability
You're focussed on achieving optimal results in the most direct timeframe
INVESTMENT OPTIONS
£1,495 pay in full
BONUS if paid in full: 45-minute 1:1 Strategy Call where we map out YOUR specific game plan (£275 value)
£385 x 4 quarterly payments (because we all love flexibility)
£150 x 12 monthly payments (easiest on the budget)
£3,000 pay in full (best value)
BONUS: TWO 45-minute 1:1 strategy calls with me (£550 value)
£275 x 12 monthly payments
DOORS OPEN MARCH 28TH
Limited spots available because I want to actually know your name, not just your email address
If you are a nutritional therapist or health coach in your first 18 months of practice or you haven't seen the kind of growth and income that you want, then this programme is perfect for you.
For BSM each week there is a 1 hour group call via zoom. This is where you will be taken through the weeks module, with time to ask questions and get support with any challenges you are having. Outside of the weekly group call there is a private Community group, with direct access to Emma where you can ask questions and get support with anything you are stuck on. As well as connect with the other participants of your cohort. The group is open Monday - Thursday 9.30am - 5pm. For AIM Higher in addition to the BSM support you also have monthly & quarterly strategy group calls and 12 months access to the AIM Momentum Membership - this includes 3-4 live calls per month, with private community.
You have lifetime access to all BSM course content including the weekly recordings and any accompanying resources. Lifetime means for the lifetime of the course. If the course is discontinued then sufficient notice will be given to allow you to download and access all course content and recordings before it is removed. RESET Ready is a licenced product, you will have 12 months initial access - following this there is a small licencing fee of £15 per month or £150 per annum if you wish to continue using the course content and materials. AIM Momentum access is for 12 months.
There is a pay in full bonus of a 45 minute 1:1 strategy call with Emma for BSM & 2 x 45 minutes for AIM Higher. Additional 1:1 support can be accessed at any time by upgrading to the 1:1 support option.
All BSM group calls are on Thursdays at 1.30pm. It starts on 24th April for 12 weeks finishing on July 10th. All calls for AIM Momentum Membership are varied but take place Mon - Thursday at a mix of different times. All Sessions are recorded.
QUESTIONS SWIRLING IN YOUR BRAIN? Let's have a chat, book in a convenient time in my diary below.